According to reports in the Guardian, a surge in sales of Samsung smartphones in the first quarter of 2012 has seen them become the world’s biggest phone maker.
According to Strategy Statistics consumers have purchased 44.5 million handsets so far this year. The figure is far more than Apple, who have sold 35 million. That said, sales figures for Apple are very impressive considering the price of an iPhone.
As Samsung offer a much wider range of handsets, from the Galaxy S2 to rival the iPhone, to the more affordable handsets – with more new models in the pipeline this year. Samsung have stated they they expect to announce record profit figures for every quarter this year.
Speaking to the Guardian, Robert Yi, Head of Investor Relations at Samsung commented: “We cautiously expect our earnings momentum to continue going forward, as competitiveness in our major businesses is enhanced.”
These sales figures signal more heart ache for Nokia, who have previously been the biggest mobile phone distributor since 1998. They were only narrowly behind, but they now hold a 22.5% share of the mobile phone market.
By the end of the year, these figures are expected to change somewhat with the eagerly awaited launch of Apple’s, iPhone 5.
The competition for a place in the market is set to heat up further as demand for the latest technolgy grows worldwide. Analysts are predicting this will force the big manufacturers, such as Samsung and Apple, to lower their prices.
While this may cause confusion to consumers while deciding with handset is best for them, I’m sure they won’t complain about cheaper pricing!