Businesses need effective communication tools to engage with customers. Two popular options are SMS and WhatsApp Business, but which is better? Let’s compare them.
What is SMS?
SMS allows businesses to send mass text messages instantly, making it ideal for promotions, OTPs, alerts, and transactional messages.
What is WhatsApp Business?
WhatsApp Business enables chat-based interactions, automated replies, and multimedia messages, working through the WhatsApp Business app or API.
Key Differences
| Feature | SMS | WhatsApp Business |
| Delivery | Works on all phones | Requires WhatsApp & internet |
| Reach | Universal | Limited to WhatsApp users |
| Speed | Instant | Can be delayed |
| Open Rate | 91% | 94% |
| Cost | Affordable for mass use | Higher (API & session fees) |
| Regulation | Fewer restrictions | Strict WhatsApp policies |
Why Bulk SMS is Better for Businesses
- Wider Reach – Works on all mobile phones, unlike WhatsApp.
- Higher Open Rates – 98% of SMS messages are read within minutes.
- No Internet Required – Reliable for urgent messages.
- Cost-Effective – Cheaper than WhatsApp Business API.
- No Risk of Account Suspension – WhatsApp can ban numbers for policy violations.
When to Use WhatsApp Business?
- Customer support & engagement
- Multimedia messages
- Personalised conversations
Final Verdict
For fast, reliable, and cost-effective messaging, SMS is the best choice. WhatsApp Business is great for interactive support but comes with limitations.
We are providing up to 10,000 credits free on your first purchase. To know more about our SMS service, please contact [email protected] or 0113 468 7479.
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