BT has announced their intent to offer free live coverage of Premier League to its broadband customers.
By beginning of offer the free coverage to its customers, it puts BT in direct competition for the market share of the UK’s sports pay-TV market.
The announcement comes after BT has won of a three-year deal to show 38 Premier League games per season which will begin this year.
BT currently has over 6.3 million broadband customers with just 750,000 pay-TV customers, whereas Sky over 10 million subscribers to its services.
Customers of BT’s broadband service will be able to view their 38 Premier League games free of charge, the games will also be shown on TV channels, BT Sport 1, BT Sport 2 and ESPN.
Broadband packages from BT currently cost £10 per month, with an extra charge of £5 per month for the basic television package, which will allow customers to watch the sports channels. This is a considerably lower cost in comparison to Sky’s sports channel package which costs £42.50 per month.
Chief Executive of BT, Ian Livingston said: ‘UK sports fans have had a rough deal for too long. Many have been priced out of the market, but we will change this by giving away BT Sport for free with our broadband.’