Samsung catching up to Apple in brand ratings

samsung galaxy s4 vs apple iphone 5Although Apple remains number one in the BrandZ Top 100 Most Valuable Global Brand list, its rival Samsung is catching up.

After enjoying a 51 per cent increase in brand value and increasing its worth to £21bn in the last year, Samsung have now climbed up the list to sit comfortably at number 30. In contrast, Apple’s brand value increased by just one per cent.

Nick Cooper, managing director of Millward Brown Optimor, which carried out the study, said: ‘Vying for leadership in the smartphone market, Samsung fuelled its huge increase in brand value by balancing a remarkable period of innovation with growing market share – it spent $1.6bn more on advertising in the last year.

‘Despite a more competitive marketplace and other challengers nipping at its heels, Apple’s ability to maintain its number position demonstrates the value that having a strong brand brings to business. People still love the brand regardless of its stock price.’

Other firms that took top spots in the list included Google, IBM, McDonald’s, Coca-Cola and telecoms giants AT&T.

150 150 admin

Leave a Reply


Join our newsletter
Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer. You can read more about our Cookie Policy here.

Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.